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Business and Marketing Books

Written by the editor of Wired Magazine, Chris Anderson, this book is essential reading for anyone interested in internet marketing. It explains a new business model that is being successfully employed by i-Tunes, Amazon, and CD Baby. A must read for all artists!
This is a great book about the science of manipulation and mass behaviors.
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do."
Yet another great book by Malcolm Gladwell. Here he brilliantly illuminates an aspect of our mental lives that we utterly rely on yet rarely analyze, namely our ability to make snap decisions or quick judgments.
Another essential read for aspiring artists. It provides you with the tools to help you take advantage of those once in a lifetime encounters that are going to come your way.

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